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The Loop

Sale price£349.00 Regular price£400.00
Save £51.00

Introducing the Loop - Electric heated towel rail - your ultimate solution for damp towels. Its innovative vertical design not only warms towels but also flash-dries them efficiently.

Say farewell to bulky horizontal rails and hello to the sleek, space-saving Loop vertical towel rail. Elevate your bathroom with style and function with our designer white electric towel rail-

✔️ Dries 4 towels efficiently 

✔️ Simple construction – not liquid-filled like most heated towel rails – no leaks, no corrosion

✔️ IP 44 Rated

✔️ 10 years warranty on the rail. 2 years warranty on the heating element. 

✔️ 100% aluminium construction. Recyclable. 

✔️ Lifelong no corrosion warranty. 

✔️ Dimensions - 1000mm (Height) x 250mm (Width) x 132mm (depth).

✔️ The Loop ships with 220v components to UK, Europe & Australia.

✔️ All Loops shipped to the United States & Canada are shipped with 110v internal components.

✔️ Installation Instructions

Color: White
Variant: US 120v

Column Fronze

Column Fronze Close Up

Column Colour Match

Column Fronze

PERFECTED FOR HEAT PUMPS

WHY COLUMN?

Designed for the future, built for low temperatures
First created in 2018 with heat pumps and low-temperature systems in mind, COLUMN delivers outstanding output without the need for oversized or double radiators. Switch to renewables without sacrificing comfort or adding extra units.
Compact size, powerful heat
Aluminium has five times the thermal conductivity of steel, which is why COLUMN radiators deliver more heat from a smaller, lighter footprint. Because they’re made from aluminium, they heat up faster, use energy more efficiently, and avoid the classic corrosion issues you get with steel. With a properly flushed system and an inhibitor like Fernox F1, there’s zero corrosion risk—aluminium doesn’t rust, so it stays cleaner and performs better for longer.
Proven performance you can trust.
Independently tested at the University of Birmingham and BSRIA to BS EN 442 standards, real numbers, real results.
Up to 86% more heat than popular steel ranges, and 33% lighter.
Expect serious performance gains and easier handling on every install.
Fast lead times, lower carbon footprint.
Our most popular finishes are stocked and ready to go. Made at our Birmingham factory and delivered via our partners, ensuring quick turnaround, reliable support, and reduced carbon impact.
Stylish in any space.
Stylish in any space, COLUMN offers a contemporary take on a classic silhouette that suits both modern and traditional interiors. You can choose from RAL 9016 Matt Traffic White or our much-loved signature gunmetal/bronze finish, The Fronze—finishes designed to truly stand out.
Faster heat-up, lower energy bills.
Using just a quarter of the water content of a steel radiator, COLUMN warms up quickly, wastes less energy, and helps homeowners cut heating costs.
Installer-friendly by design.
Lightweight construction makes every job easier, no wall reinforcements, less strain, and quicker installation times..

We Understand The Importance Of Choosing The Right Radiators.

British Engineering Meets Exceptional Heating Performance

TRUSTED BY EXPERTS

Trusted by over 20 leading heat pump installers and heat pump distribution companies across the UK, making them a preferred choice for high-performance, low-temperature heating systems. Engineered from highly conductive aluminium and designed for exceptional efficiency, COLUMN delivers outstanding heat output even at lower flow temperatures, making it ideally suited for modern heat pump applications. Combining contemporary aesthetics with proven performance, it has become the radiator of choice for professionals seeking reliable, energy-efficient heating without compromising on

Fast Lead Times

Stock colour options available with lead times as short as 7 days. Delivery available across around the globe.

Column and sustainability

With exceptional output capabilities and an all-aluminium build, Column radiators are perfect to be paired with heat pumps for a better future.

How Column Compares

Column radiator comparison
Column
Traditional
Steel Radiators
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Lightweight aluminium design
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Energy efficient performance
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Technical Heat Outputs

Column Radiator Output Tables

Select your Delta T rating to view heat outputs in watts by radiator height and number of sections.

All heat outputs are calculated in accordance with BS EN442.

Installer-Approved Benefits You Can Stand Behind

Installers: Here’s How to Explain Column’s Benefits to Your Customers
“These COLUMN radiators are made from aluminium, so they heat up quickly, work exceptionally well with heat pumps, and deliver impressive heat from a lighter, more compact design. They’re easier for us to install, use far less water, and can help lower your energy bills. And the best part? They look good in any room. We can size them to suit your current boiler right now, but they’re also future-ready, designed to run efficiently at lower temperatures when you eventually switch to renewable heating.”
Column Installation Guideline
Download Column Price List.
Column Size Selector

FAQ

Our customer support is available Monday to Thursday: 8 am-5.30 pm.Average answer time: 24h